Turbo Charge Your Brand - Define, Differentiate and Demonstrate Your Brand

Most financial advisers are excellent at advice.

But far fewer are visible.

And in 2026, the first meeting with a client often happens before you ever speak - when they Google you, search LinkedIn, or watch a piece of your content.

So the question is no longer “Are you a good adviser?”

It’s:

Do people know whether you are?

On 13th April, Greater Manchester PFS is hosting an event focused on one thing many advisers quietly struggle with:

How to build trust before the first meeting.

This isn’t theory or marketing hype. 

It’s a practical day on how advisers attract the right clients in today’s world.

The content is designed by advisers for advisers.

1. You need your personal brand to create trust 

Winning the Right Clients: Turbocharge your Brand & Rethink Referrals

They will explore how advisers define and differentiate their personal brand and why understanding the psychology behind referrals is critical if you want introductions to happen consistently.

2. You'll hear from an adviser who built a 27,000-subscriber list via YouTube - he's only been advising since 2018. 

He has built a powerful content engine with 2.5m+ YouTube views, 28k+ subscribers, and £25m+ AUM generated from content alone.

He’ll break down exactly how advisers can move from visibility → credibility → clients using new media.

3. You can be your own movie star - Building Trust Through Video

In financial planning, trust is everything.

A videographer will show why video accelerates familiarity and how advisers can use it naturally to build connection, credibility, and reassurance at scale.

4. Before publishing, you'd better be compliant! 

FinProms Unfiltered: Cutting Through the Noise in a Regulated World

Financial promotions are more scrutinised than ever.

This session will walk through the FCA expectations, Consumer Duty considerations, and common social media pitfalls, giving advisers confidence to communicate clearly while staying compliant.

By the end of the day you’ll understand:

• How to differentiate your personal brand
• How referrals actually happen . . . and how to encourage them
• How advisers are using content to attract clients
• How to use video to build trust before the first meeting
• How to do all of this without breaching FCA rules

Because in a profession where everyone has exams…

Trust is the real differentiator.

And trust increasingly starts online.

Bookings are now open.