Lancashire, Merseyside and Cumbria Spring Conference

Insightful sessions, invaluable networking opportunity and CPD! 

We've taken member feedback on board and are making some exciting changes to our regional conferences during 2023. You can expect: 

  • a friendlier feel, with more of a workshop style (say goodbye to 'death by PowerPoint') 
  • a more engaging approach, making it easier for you to talk with other delegates 
  • a real sense that this is your community of good practice. 

During the event you will experience a day of topical and insightful business updates which all contribute to your CPD. At the heart of this will be presentations delivered by a number of leading subject matter experts. The conference offers a great opportunity for networking and sharing good practice with your peers, local to where you live and/or work. 

Throughout the day your local PFS regional committee will provide updates on new developments and initiatives from across the Personal Finance Society, helping you stay informed about the benefits of membership and to take away information which may benefit colleagues and others in your practice/firm.  

A detailed agenda will be available approximately six weeks before the start of each round of events.

Lunch and refreshments will be provided. Delegates will be eligible to claim 3 hours 5 minutes CPD.

Please note the agenda is provisional and may be subject to change. 

As a PFS member, you are permitted to attend one event in each series free of charge at your preferred location.  If you would like to attend more than one and take the opportunity to be a partner, please contact our Partnerships Team for more information.  

Non-members are welcome to attend their first event free of charge.  After this, we will contact you about joining the PFS to be able to access further events and services. 

If you have any queries, please contact the events team at


08:45 - 09:30 Registration

09:30 - 09:35 Chair Introduction

09:35 - 09:50 Word Cloud Activity

Discuss a number of key priorities and processes advisers are implementing for consumer duty.

09:50 - 10:25 The psychology of persuasion; how to increase your influencing skills

In this session, we provide a practical and in-depth look at proven, science-based strategies to help financial planning professionals improve their influencing skills and consistently persuade others. Increasing your influencing skills helps to build credibility, develop and maintain trusted relationships and improve results. Consumer Duty places such an emphasis on how advisers demonstrate and charge for the value they provide. It also focuses on the importance of clients understanding the advice we offer to make better and informed decisions. Those advisers who communicate clearly, concisely and persuasively can successfully navigate their clients and their business through the Consumer Duty requirements with ease.

  • Explain the core principles of persuasion and how they are used.
  • Identify key situations where you can apply the influencing principles to your advisory business.
  • Understand why attempts to influence sometimes fail and what to do about it.

Speaker: Graham Finlay, Columbia Threadneedle Investments

10:25 - 11:10 What Consumer Duty means for research & due diligence

The Products & Services Outcome and the “avoid causing foreseeable harm” rule will each mean revisiting and updating due diligence reviews on every provider an adviser recommends. And the FCA’s latest Dear CEO letter (issued 2/12/2022) reminded advisers (again) that due diligence (particularly in relation to investments) must be “robust”, so advisers need to take this seriously. This session looks at how to approach this, what you need to look at, how you can evidence your review and the tools to streamline the process for you.

To understand:

  • Why research & due diligence is important
  • FCA rules & expectations & FOS view
  • What to do – key activities & actions
  • How to approach it – and evidence your process

Speaker: Chris Jones, DD Hub

11:10 - 11:15 Professional Qualifications Officer

11:15 - 11:35 Conversation Over Coffee

Refuel and build up your professional network

11:35 - 11:40 Chartered Champion

11:40 - 12:15 Financial planning essentials for small businesses

We all witnessed the, almost, complete reversal of the mini budget with the Chancellors Autumn Statement introducing the potential for tax rises. You’ll have many clients affected by these changes and you yourself as a business owner may also be affected. We’ll assess the impact these changes will have with the reduction in the additional rate threshold, the dividend allowance and the capital gains exemption. And of course this is exacerbated by the fact that the dividend tax increase of 1.25% introduced in 2022/23 will be maintained in 2023/24. Company shareholders and those who directly hold equity OEIC funds are likely to be affected by all of these factors. This could result in those who do not need the income generated by OEICs moving towards insurance bonds as any dividends received will be exempt from tax. But what about business owners who extract their profits through income and dividends – how will these changes affect them and is there any way to mitigate the tax liability. One thin

By the end of the session you will be able to: 

  • Explain the key tax implications for small business owners 

  • Evaluate the planning and advice considerations when advising business owners 

  • Demonstrate the impact of profit extraction on individuals  

Speaker: Kirsty Anderson, Pru

12:15 - 12:50 What’s affecting businesses today for tomorrow

People are leaving their jobs in droves in what economists have dubbed the ‘Great Resignation’. And we've recently seen a new workplace trend emerge - 'Quiet Quitting'. Group Risk provider, YuLife will be taking a look at what is causing these phenomena and the key trends employers need to be addressing as we head into 2023. They’ll also be diving into how, by redefining the insurance model to move from protection to prevention, and by introducing gamification it can drive engagement and healthy habits for employees.

  • Explore the future of work and the changing face of group risk and employee benefits 
  • Identify the driving factors behind the “Great Resignation” and the key risks for businesses in 2023 that need addressing 

  • Discover how redefining the insurance model to move from protection to prevention and introducing gamification can drive employee engagement 

Speaker: Jo Pawson, YuLife

12:50 - 12:55 Education Outreach Ambassador

12:55 - 13:35 Lunch & Learn

Grab yourself some lunch whilst speaking with our subject matter experts

13:35 - 13:50 Word Cloud Activity

Learn about developments in technology to aid the financial planning process.

13:50 - 13:55 Membership Officer

13:55 - 14:30 The Probate Process

Overview of the probate process, focusing on the additional steps that are often overlooked and when taking professional advice is advisable.

  • Being aware of potential pitfalls and problems so that clients can be advised and signposted accordingly

Speaker: Victoria Motley, Forbes Solicitors

14:30 - 14:35 Chair Close


CPD CII Scheme
PFS Accredited 3h 35min

This event has been accredited by the Personal Finance Society and the CII and can be included as part of your CII CPD requirement should you consider it relevant to your professional development needs.


Graham Finlay

Columbia Threadneedle Investments

Chris Jones

DD Hub

Kirsty Anderson


Jo Pawson


Victoria Motley

Forbes Solicitors


Mercure Dunkenhalgh Hotel and Spa Lancashire

Blackburn Road

Partners in professionalism


Click on the ‘Book Now’ button above. Once you have logged into your PFS account you will be taken to the booking pages for this conference.

Yes. If the conference or session you want to attend is full, there are often cancellations so if you go on the waiting list it is likely you will be able to attend. Click on the ‘Book Now’ button above to go onto the Waiting List.

You can amend your registration details by logging into your Events profile. Click on the ‘My Events’ button to do so now.

It could be that you have entered your email address incorrectly or that you have switched to a new email address, or that for some technical reason your registration failed. Please contact the Personal Finance Society events team at and we can check your records. 

At the present we are not able to automatically upload the CPD records, but we hope to be able to offer that service soon. 

Please note that you MUST sign in at the conference for all sessions you attend for the events team to validate your attendance. 

You will be able to download your CPD Certificate from the PFS website after the event, and will receive an email within 48 of the event with the link to download your CPD certificate.

If you are unable to download your CPD Certificate after 48 hours, please email to clarify this.

Please click here to view the schedule of forthcoming events and what CPD sessions will be covered. 

For general information and links about the CPD process, please click here.

To log-in and view your CPD records, please click here.

If you have any further queries about CPD, please contact the Personal Finance Society /CII on 020 8989 8464.

We will do our best to accommodate all dietary requirements. You can make us aware of this as part of the registration process, or update your Event Profile on the PFS website (click on My Events to login and then edit your requirements on your Event Profile).

Please email the event team at after the conference and we will send you the presentation slides. 

The dress code is business attire.

Whilst restrictions have now been lifted we would ask you to not attend events if you have any COVID symptoms. 

Please click here for up to date NHS information 

Whilst social distancing is not a government recommendation, we will be limiting capacity at events, to allow additional space around the venue.  Please book now to secure your place, these will be available on a first come, first served basis. 

We look forward to seeing you soon and if you have any queries, please do not hesitate to contact the events team at