Withstanding Shocks – For Life, Interrupted

For centuries, Japan’s Shinise businesses have endured disruption, economic shifts, and generational change. Their longevity isn’t accidental — it’s built on resilience, shared purpose, and a deep respect for every role that contributes to their stability.

This session explores how those same principles can transform the way we position protection with clients, especially when it comes to recognising the often‑underestimated value of the stay‑at‑home parent. Just as Shinise businesses thrive by valuing every part of their foundation, effective protection planning requires us to acknowledge the economic and emotional impact of the work done within the home — work that keeps families functioning, progressing, and thriving.

We’ll look at how holistic protection strategies can mirror the strength of a centuries‑old enterprise: ensuring that if life is interrupted, the household can still operate, children can still be cared for, and long‑term plans remain intact. By adopting a Shinise mindset, advisers can help clients build protection that honours every role, safeguards every contribution, and creates a foundation strong enough to withstand whatever shocks life delivers.

Learning Objectives

• Understand how the Shinise philosophy can strengthen protection conversations by helping advisers position resilience, longevity, and shared family roles at the heart of financial planning.
• Recognise and articulate the economic and structural value of the stay‑at‑home parent, ensuring their contribution is fully reflected and protected within holistic protection strategies.
• Apply Shinise‑inspired principles to build more robust, family‑centred protection plans that safeguard income, maintain household stability, and keep long‑term goals on track when life is disrupted.

Georgia brings over a decade of experience across underwriting, servicing and sales to her role in Market Development at Legal & General. She focuses on equipping advisers with the confidence, tools, and insight to deliver meaningful, client‑centred conversations that drive better outcomes.

Known for combining technical expertise with a human, psychology‑led approach, Georgia delivers distinctive presentations and sales sessions inspired by the world of business, creative, and sport.

Her dedication to adviser support has earned notable recognition, including Woman of the Year – Intermediary Support at the 2025 Cover Awards and Legal & General’s Rising Star Award, highlighting her influence and commitment to elevating the protection market.